Draft, pending legal review. This text explains how KeyPleaz Ads works today and will be replaced by a reviewed version. Where the two differ, the reviewed version will apply from its publication date.
1. Who these terms are between
These terms are between KeyPleaz ("we", "us") and the business that creates an advertiser account ("you"). The person who signs up confirms they are allowed to act for that business.
2. Your account and approval
- Signing up is free. Every new account is reviewed by KeyPleaz before it can run ads.
- We may approve, reject or later suspend an account, for example if the information you gave is inaccurate or your ads break the content standards below. When we reject or suspend an account we tell you why.
- Keep your password private. You are responsible for activity in your account.
3. Campaigns and payment
- Each campaign runs on one placement for the number of months you choose (1 to 12). You see the price before you pay.
- Prices are set per placement as CPM (per 1,000 impressions), a flat monthly price, or a custom quote. A minimum order amount may apply and is shown before checkout.
- Payment is taken in full, by card, at checkout. Your campaign goes live immediately after payment succeeds and ends after the months you paid for.
- For CPM campaigns the number of impressions you buy is based on our reach estimate at checkout, and delivery is paced evenly across the campaign. Flat and custom campaigns have no impression limit unless your quote says otherwise.
4. No refunds once live
There are no long-term contracts, and payments are non-refundable once your ad goes live. You can pause your campaign at any time from your dashboard. Pausing does not extend the end date or create a refund or credit. If we pause or remove your ad because it breaks these terms, no refund is due.
5. Ad content standards
Your ad, and the page it links to, must:
- Be truthful and not misleading, including any rates, prices, guarantees or credentials.
- Follow the laws that apply to your business and to housing, including fair housing rules. Ads must not express any preference or limitation based on a protected characteristic.
- Include the licence numbers, disclosures and equal-housing or equal-lender notices your industry requires.
- Promote only your own business, or one you are authorised to advertise, and use only images, logos and trademarks you have the right to use.
- Link to a secure (https) page that matches what the ad offers.
Ads may not promote illegal products or services, adult content, weapons, gambling, tobacco or vaping, cryptocurrency schemes, payday or predatory lending, or anything designed to collect personal information under false pretences. Ads may not imitate KeyPleaz app screens, notifications or system messages.
KeyPleaz may pause or remove any ad that violates these standards, or that we reasonably believe harms the people using the app, at any time. We will tell you why so you can correct it.
6. Your content
You keep ownership of your ads. You give KeyPleaz permission to store, resize and display them in the app and in your reports for as long as your campaign runs and for record-keeping afterwards.
7. Reporting
Your dashboard shows how your ads perform: displays, views, clicks and spend, broken down by things like location, app role, platform and time. Reports are aggregated and never include the names, contact details, IP addresses or device identifiers of the people who saw your ad. Figures are our best measurement and may differ slightly from other tools.
8. Our responsibilities and limits
- We work to keep ads serving reliably, but the app and ad delivery may sometimes be unavailable.
- We do not guarantee any number of clicks, leads or sales.
- To the extent the law allows, our total liability for a campaign is limited to the amount you paid for it.
9. Ending your account
You can stop advertising at any time. Campaigns already live keep running until their end date unless you pause them. We may close accounts that break these terms.
10. Changes
We may update these terms. If a change is significant we will tell you by email or in your dashboard before it applies. Campaigns you already paid for keep the price you paid.
Questions
Contact KeyPleaz through your advertiser dashboard. See also our privacy notice.